A good example of Aesthetic-Usability Effect in practise is the development, marketing and design of mobile phone technology over the last 50 years. Note: before discussing further I am fully aware that technological limitations had an influence here, so some potentially negative visual design decisions where unavoidable.   IPhone 6 Plus, 2014.   The IPhone […]

Aesthetic‐Usability Effect is the concept of the smart, user friendly and visually attractive design of consumer products in order to emotionally engage consumers, and potentially allows them to overlook faults in the practicality of a product (Towers, 2010). The concept is indicative of human nature, with people will inherently associate with the prettier item of purchase. […]